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Strategic Communications Helps an Electric Distribution Cooperative Avoid Delays and Costs Increases


Photo by Alan Levine

Why EcoLogix Group was engaged:

An electric distribution cooperative prepared for the public introduction of a project intended to meet system demand and improve system reliability throughout its service territory. EcoLogix Group served as part of a team responsible for designing and implementing the public introduction of the project and supporting the client through the regulatory review process. The project included a submarine cable crossing of a major river.


How EcoLogix Group Responded:

EcoLogix Group worked with the communications team to help craft key messages that would explain the project details to the public, including timelines, costs, anticipated impacts and mitigation of impacts. In addition, the team crafted a clear way of explaining the need for the project. Important in this consideration was effectively conveying that the project was required to meet demand and not to foster growth – a sensitive issue among local residential communities and elected officials. EcoLogix Group and the team conveyed information to stakeholders.

EcoLogix Group maintained relationships and provided information about the project primarily to environmental stakeholders in the project area.


Outcome:     

The rollout was effective and the project advanced through the regulatory review by the state’s public service commission in a timely way, and the client avoided delays and unanticipated cost increases.


LEAD:      

Rick Sheckells  Managing Principal
rsheckells@ecologixgroup.comTeam Builder, Mentor, & Chief Dot Connector